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The 4 Profiles of Entrepreneurs Facing Digital Transformation Following a study conducted by the SMARTER SMEs initiative, we have identified four distinct profiles of entrepreneurs regarding their attitude toward digital transformation. Understanding these profiles helps us cater to the specific needs of SMEs and design tailored solutions for each group.

Transnational cooperation project supported by the ERASMUS+ programme. A consortium was formed by seven transnational organisations from Germany, Spain, Ireland, Italy and Portugal, led by Italy’s CNA organisation to develop a project aimed at digitalising SMEs. The project is entitled: ‘Strategic Mentalities and Redesigned Technological Environments Regenerate SMEs’ (S.M.A.R.T.E.R. SMEs) and